In continuing with the tradition, Ben Folsom of Curly W and Curly R agreed to answer five questions for me in exchange for five answers (plus a bonus one) to him.
Nationals Farm Authority (NFA): Since you’ve been spending much of your recent time wrapping up the Redskins season over at Curly R, what positive lessons learned can the Nationals take from how the Redskins do business? And conversely, which negative things should the Nationals not do that the Redskins have done?

Ben Folsom (BF): The thing about the Redskins right now is that they are not doing anything right. The front office is making horrible player selection choices, they are waaaay over budget and the team on the field underperformed, dismally, as in they won less than a third of their games. If I had to set up a takeaway for the Nationals on how not to repeat this mess, I’d have to say
Lesson One: The Nationals would be well-served if the Lerners left the baseball decisions to the baseball people. The owners should set the budget and the tone they want to convey with the team and leave everything else to the baseball minds. Don’t pretend you know a lot about baseball when you don’t and don’t assume that it’s not rocket science.
Lesson Two: Someone has to be in charge. The Redskins had too many cooks this year, with the owner, the fake-GM, the head coach, the top coordinators and even position coaches involved in player evaluation and selection. As a result, there was a lot of groupthink and a lot of head-nodding, and it led to bad decisions. No one was ultimately accountable and therefore there was no one stepping up and asking why these new player additions were available so easily from their old teams. Even now, from the owner on down, everyone in the Redskins food chain is pointing at someone else saying, well I did my part right, and it ultimately wasn’t my decision anyway.
What did the Redskins do well that unfortunately cannot be replicated by the Nationals? Build and own their own stadium. The team plus the stadium are together worth over a billion dollars and Dan Snyder gets to call all the shots and keep every cent. As a result of their deal with the devil, er, DC Council, the Nationals will always and forever have a landlord, be tossed around like a political football and find the city right there in the team’s shadow, always trying to bleed revenue from the team into the city coffers.
NFA: There is absolutley no question that Washington DC is first a Redskins town. What can the Nationals do to force their way onto the stage with the Skins?
BF: Two things, one easy, one hard.
The easy thing: find a core of players that come to symbolize the team as the team comes to symbolize the city. Seeing those reassuring faces in the paper and on TV generates a bond with the city. New York, maybe they are jaded with all these high-priced hired guns on the Yankees, or maybe George Steinbrenner has decided he’s going to be Donald Trump and pay the best for the best and Yankees fans if you don’t like it, You’re Fired, and that’s the tone he wants to convey.
The old joke of baseball is that since free agency took the game over, you need a scorecard just to know who’s wearing the laundry you’re rooting for. These are cynical times for baseball, what with the Washington Post pining for Cal Ripken in the face of the disgraced Mark McGwire and 43 year old pitchers like Randy Johnson sign deals worth $13 million a year. It is a tough time for a team to be born and to acquire an identity. So when a team is fortunate enough to land a guy like a Ryan Zimmerman, it should try and keep him as long as feasible. Guys like Nick Johnson and Chad Cordero, there may be better players out there at their positions, but if you hang onto them and worry about upgrading around them, fans will be happy as long as those guys carry their portion of the load. There is no greater story than a championship team built around guys that were there when times were tough.
The hard thing: Be here for 70 years and win a few championships, and be vulnerable as an entity. The Redskins moved to Washington in 1937 and since then have appeared in ten championship games. Until recently (ie, Dan Snyder), the team was a soap opera with a racist first owner, an all-business win-first second owner, a freakshow third owner and now Dan Snyder. There was always the impression that the Redskins were themselves an individual entity in Washington with their own problems and not merely a for-profit enterprise and as such fans never felt ‘below’ the team. Nowadays Redskins fans are treated to an owner that bribes the Interior Department for a better view from his palace and makes time with Tom Cruise. Redskins fans feel below Dan Snyder and as such the only thing tying Redskins fans of today to the team is stories about yesterday.
NFA: What do you want to see/not want to see in the new ballpark? Using the Redskins as your basis of comparison?
BF: I don’t want to see myself going to a game with a hundred dollars and it still not being enough. I want to see a dignified game with no top 40 DJs calling the game and playing loud hip-hop or pop fluff between innings. I understand there is a need to sell advertising and all that, but don’t put advertising on every available inch of real estate because that pisses me off and makes me not want to patronize those advertisers and don’t soak me for every last cent like you’re worried I may never come back. If my kid is having fun at the game, don’t make me pay 40 dollars for a t-shirt. I understand 7 dollars is the rate for a beer these days, but abolish that magazine and bring back the 2 dollar program with the golf pencil so I can teach my kid how to score a game (sadly a nearly lost art). And sorry, 5 dollars is too goddam much for lemonade. Throw in the cotton candy and I’ll call it square.
I want to see a stadium that feels like it came from the sport, not from a lobbyist’s wet dream. I want to see families and regular folks in the stands and I don’t want to have to shush the corporate assholes that got their tickets for free and aren’t paying attention. If there are VIP suites or reception areas, make the VIP go to them, not us peons go around the VIPs. So much of Washington is conspicuous privilege and if the team appears to want to cater to the powerful at the literal expense of the rank and file that buy outfield tickets, the Nationals will find themselves in a downward attendance spiral like Florida or Cleveland.
Finally, I want to see a stadium that welcomes everyone in Washington, from ritzy Chevy Chase to southeast across the Anacostia River.
NFA: Given all of the online thrashing online about “The Plan,” where do you come down on it? Pro? Anti? Wait & see? Why?
BF: I give the team credit for being as open as they can about the fact that 2007 will be a lean year. No it never makes good business sense to come out and say, we’re going to suck and you’ll hate us, but MLB left the Expos in shambles and the team had to suck it up eventually and confront that fact. Sure I want to see the Nationals win, but this is effectively an expansion team right now and as a baseball fan I will be as interested in watching the team make the moves necessary to improve the team as I will be to watch our boys play.
In admitting 2007 is going to be tough, they allow us hope that this bunch of misfits can beat the odds and be good, and we can stick to those asshole Phillies fans. And by looking ahead to 2008 they have written a check to me and all the other fans in the market for season tickets that 2008’s record better cash. Don’t say 2007’s focus is 2008 and then let 2008 come around and you still suck. We’re not talking a ten-game improvement either.
Besides, baseball is about the games, and the games will be happening, right? So let’s go to RFK for some Nationals games and root on The Guys With No Chance.
NFA: Since my focus is the minor leagues, why do you think MLB has not found a way to better publicize/present their draft in a manner similar to that of the NFL, NBA, or even the NHL? Is it something that could be watchable given the right conditions?
BF: Going backwards, yes, eventually we’ll see the baseball draft on TV as a packaged event in some form. It may never match the NFL draft for intensity and coverage, but with the proliferation of media outlets, it is bound to happen (with the NFL Network now in place, we’ll get to see the freaking pre-draft combine in Indianapolis — hours of athletic dudes running sprints with Olympics-style commentary on the side).
The thing about the MLB draft is that it doesn’t always line up directly with the major league team’s next season In the NFL and NBA, you can pretty reliably expect the top picks will get a lot of playing time, even maybe displace starters, but in baseball there are so many rounds, compensation picks, college, non-college, high school players and it’s easy to lose the plot. In the NFL and NBA the majority of these guys come from a single source, college, and there is generally even coverage of them, so you’ve seen them on TV at some point and it’s easy to compile a highlight reel of the player’s pre-pro performance. Even with so many NBA players coming directly from high school, there are never more than a few and they are on the radar and have satellite trucks outside when they play big games. Baseball is not a TV sport at any level below the majors and as such there is no media link between where they came from and where they are headed.
This is one reason I love Nationals Farm Authority — the minor league teams toil in national anonymity in comparison to the major league clubs and were it not for someone willing to put it all together, I’d have basically no idea where the talent to stock the team comes from.
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Thank you to Ben for taking the time to ask me questions as well as answer a few of my own.